BIA Kelsey is a leading research firm specializing in industry trends that impact local marketers. This recent research about call tracking has never been seen before.
BIA Kelsey argues that call tracking is failing local marketers and argues that additional analytics---like Conversation Analytics from LogMyCalls--are necessary. Local marketers that have deep analytics are going to make more money than those that have simply surface data.
This private research discusses why Conversation Analytics is so revolutionary.
Download the BIA Kelsey Report: Why Basic Call Tracking Fails the Local Marketer
Traditional call tracking tells you what happens before the phone rings. Conversation Analytics tells you what happens ON the phone call. Conversation Analytics is the single biggest development in the history of the call tracking industry.
Conversation Analytics actually analyzes the words said on every call and pushes those words through hundreds of simultaneously running algorithms to extract useful information from those phone calls. It can track good call vs. bad call, agent performance, competitor mentions, sales readiness, close rates, and even agitation.
This guide describes, in 10-pages, how Conversation Analytics works, how marketers can use it, and what data can be extracted.
If you're a local SEO firm, PPC agency, boutique agency, or an agency of any type--this White Paper is for you.
This guide describes, in detail, how agencies are implementing call tracking and why they're investing in call tracking. It contains pricing information, co-branding information and information about how call tracking can help you get more clients. Your clients are demanding data. Is your agency providing it for them?
If you're a direct mail agency--or an agency that does ANY direct mail--you should read this White Paper.
Your clients are demanding data. They're demanding data on ROI. They want to know if your efforts are working. Call tracking provides accountability. Call tracking gives you the ability to test. How else will you know if your mailers are working? How else will you know if you need to do something differently? How else will you measure ROI?