It is better to be safe than sorry. That’s true of wearing your seatbelt, driving slowly, getting a smoke detector, and yes, click-to-call advertising.
But far too often advertisers don’t heed the safety tips for click-to-call advertising. They don’t practice safe click-to-call advertising.
What is Click-To-Call?
Click-to-call, also known as teleclick or click-to-talk, is a way for your potential clients to reach you immediately. (That’s the vital element: immediately). Your potential customer clicks on an object (e.g., button, image or text) to request an immediate phone call from your company in real-time.
They click that button, input their phone number and your system automatically calls them back.
These click-to-call icons are popping up on websites all over the web. They are appearing all over the place.
Again, it allows you to get into immediate contact with your potential customer. They go from checking out your website to inputting their phone number. To immediately getting a phone call from you.
And LogMyCalls can have this set up for you in a matter of moments.
How-to Get Click-to-Call on Your Website
With call tracking tools like LogMyCalls, setting up click-to-call on your website is easy. LogMyCalls simply provides you some basic code to install on your website. Then, someone clicks on the icon, puts in their phone number, and they get a call from your system automatically.
It’s that easy with LogMyCalls.
Click-To-Call Safety Tips
So, you have click-to-call. You want immediate, instant communication with your customer. What are the ‘safety tips?’ How can you practice safe click-to-call advertising.
1) Promote your click-to-call icon. It should be placed prominently on your website. Too many companies have their click-to-call icons in obscure places. Remember, the whole reason to utilize click-to-call to begin with is immediacy and ease. Give your potential customers a super-easy and super-quick way to reach you.
2) Use your click-to-call icon in other places. Do you have a click-to-call icon on your email campaigns? What about on landing pages? Put the icon everywhere.
3) A real human being, NOT AN IVR, should be on the phone when a person has clicked-to-call – This person has requested immediate, instant communication from you. They are interested in your product and they want to talk to you. If they took the time to click-to-call and type in their phone number they should not hear a recording when they answer their phone.
This may mean that you only have click-to-call functioning during business hours (which LogMyCalls can easily provision). Or it may mean you need to staff differently.
4) If you use an IVR, DO NOT put the person on hold. Let’s think about the logic behind this one. Let’s say I am a customer. I have just clicked your click-to-call icon. I have requested immediate contact from your company. I am ready to talk about your products right now. I am the hottest of hot leads. I couldn’t be hotter. But when my phone rings I hear an automated recording and then I’m placed on hold.
Are you joking?
This is horrific customer service. In fact, it’s beyond horrific customer service. I don’t even know if there is word for the level of disregard you just gave me, your hot little lead.
Don’t place me on hold.
5) Don’t stink on the phone. Even if you’ve followed the previous 4 safety tips perfectly, failing to follow this one will sink you. If you stink at on-the-phone customer service or selling, what good is your fancy little click-to-call feature? In fact, what good are your phones at all? You may as well put them in the closet and lock the door.
Far too many businesses invest in click-to-call technology (which LogMyCalls provides, by the way), but then they absolutely drop the ball on the phone. They don’t know how to sell. They don’t know how to make the customer feel comfortable. They are not proficient at any of the skills that make on-the-phone sales success more likely. If you don’t follow safety tip number 5, the first 4 safety tips don’t matter at all.
If you are going to have people answer the phone (whether via click-to-call or a regular phone call) they need to succeed at that phone interaction.
Please, practice safe click-to-call advertising. This has been a public service announcement from LogMyCalls.
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