In the News

Street Fight Mag

Article in Street Fight Magazine by Stephanie Miles. The article discusses ways marketers are using pay-per-call to improve their marketing strategy.  This article appeared in April 2014. 

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The real key is that marketers need to start valuing phone calls. Gather call data and make decisions about marketing spend based on that data. We have a client that was spending a lot of money on a marketing strategy that was not working. Then they started using call trakcing from LogMyCalls and realized that the tactic simply wasn't generating phone calls. The data showed them they needed to change where they put their marketing dollars. 

Another client started analyzing their phone calls to figure out which campaigns are producing good leads and set appointments. They've changed their whole revenue model based on this data.

Read the article on Street Fight

 

Conversion Conference

Article on the Conversion Conference blog by Josh Krafchin of CleverZebo. The article discusses 4 unique analytics tools that every marketer can use. This article appeared in March 2014. 

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It's an exciting time in online marketing. There are so many interesting tools out there that help us do a better job of optimizing our marketing efforts. I thought I'd share a few hot tools that are relatively inexpensive but incredibly useful

LogMyCalls - Phone calls are often the vacuous pit of analytics. CRMs allow sales and customer service reps to describe the call, but consistency can be difficult. Knowing what happened on the call is nearly impossible. Enter LogMyCalls anlaytics... 

Read the article on Conversion Conference Blog

 

MSNBC

LogMyCalls appeared on MSNBC's Your Business in March of 2014. 

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In March of 2014 LogMyCalls was discussed on MSNBC's popular show Your Business. The show is designed to give businesses information that will help them survive and thrive. 

That's why  MSNBC recommended businesses use LogMyCalls. 

The show highlighted LogMyCalls ability to extract useful data from conversations and automate actions with that data. LogMyCalls Conversation Analytics gives marketers and business owners visibility into their conversations.  

Watch the MSNBC Video

 

Search Engine Journal

Article in Search Engine Journal by McKay Allen of LogMyCalls. The article discusses why marketers--and even, often, agencies---fail at social media marketing. This article appeared in late January 2014. 

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Nearly 9 out of 10 businesses--88%--say they will use social media as a marketing tool in 2014. That's the highest percentage ever, according to eMarketer. It's clear that businesses are fully embracing social media marketing as a way to engage with prospects and clients. And more importantly, perhaps, businesses are putting more effort and more focus on social media marketing than ever before.  

But despite the attention paid to it, most marketers are failing at social media marketing. And sadly, agencies are leading the way in this failure. 

Read article in Search Engine Journal

Read more: Search Engine Journal: 3 Groups That FAIL at Social Media Marketing

Search Engine Journal

Article on the Salis Media blog by McKay Allen of LogMyCalls. The article discusses the basics of call tracking and Conversation Analytics. This article appeared in late January 2014. 

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How is call tracking used to measure PPC/Organic search?

Various studies indicate that marketers are missing out on 30% or more of their AdWords generated revenue if they don't use call tracking. Callers are 10x more likely to buy than web leads. Thus, even if only one person calls you rcompany for every 10 that fill out a form, that one caller will produce the revenue 10 web leads produce. 

Long story short: if you're not tracking phone calls from your PPC efforts, you're not getting credit for all the work you're doing. 

Read article on Search Engine Journal

 

 

Auto Inc.

Article in Auto Inc. by McKay Allen of LogMyCalls. The article appeared in late December 2013. 

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Recently I was speaking with the owner of a two-location automotive repair business. He felt he was losing an increasing amount of market share. He was losing customers to her competitors. He called LogMyCalls because he thought that getting dtaa about which ads and campaigns are generating calls would help him get more customers. (He's certainly right about that). But his concern raises an important question: Why do your potential customers choose your competitors? Whether that happens alot or not very much, the question is still important. 

When your customer choose someone else, what's the reason. 

Read article in Auto Inc.

Read more: Auto Inc.: 5 Reasons Customers are Choosing Your Competitors

Salis Media

Article on the Salis Media blog by McKay Allen of LogMyCalls. The article discusses the basics of call tracking and Conversation Analytics. This article appeared in late January 2014. 

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I read an interesting blog post the other day. It was quoting some research from IBM that showed marketers---82% of them--use hunches to make marketing decisions. They use these hunches to make marketing decisions rather than using data-driven analysis. 

That's not only a surprisingly problem. It's disturbing.

Here's the other interesting thing the IBM study found: companies that gather marketing analytics make 40% more money than companies that don't.  

Read article on Salis Media

Read more: Salis Media: How Call Tracking Makes Offline and Online Marketing Better

Search Engine Journal

Article in Search Engine Journal about call tracking and 2014. The article appeared in late December 2013. 

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Call tracking is a nearly $1B industry. Call tracking is used primarily by online marketers to track which ads, campaigns, and keywords are generating phone calls. Most users are advertisers, agencies, and publishers that want to know where to spend valuable marketing budget dollars. In short: they want to figure out which marketing dollars generate phone calls and which don't. 

Since call tracking is such an integral part of the SEM world, and since 2013 was such a watershed year in the call tracking industry, many marketers wonder what's going to happen in 2014. 

Read article on Search Engine Journal

Read more: Search Engine Journal: 4 Predictions for Call Tracking in 2014

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