In the News
Every small business wishes they could drive more traffic to their website and get more customers. The big question is how do you drive more profits from your website? There are several ways to convert more web visitors into paying customers. Here are 5 ideas to try.
1. Improve Your Web Design
Has your website been updated since 1998? If it hasn’t, stop reading and fix your website before you do anything else. Seriously, your website design should be updated every couple of years.
Mobile marketing is changing the way marketers, brands, agencies and consumers think about marketing. Smart phones have changed the dynamic forever.
No matter whether marketers care about social media, local marketing, email marketing, e-commerce, phone calls or web traffic—mobile marketing is changing them all.
If you don’t believe that mobile is changing marketing forever…you’re wrong.
Hopefully a few of these stats will open your eyes.
By Jason Wells, CEO, ContactPoint
Mobile marketing produces more results more quickly than any other marketing channel in the history of the world.
Honestly, I think mobile marketing is the most effective marketing channel ever (and it is not even close). Here’s why:
1. Speedy Conversions - A stunning 70% of all mobile searches result in action within one hour (Source: Borrell Association, 2011) By way of comparison, 70% of online searches lead to action within one month. This statistic alone surprised me. Think, for a moment, about the implications of this statistic. This shows marketers, clearly, that people searching on a mobile phone are prepared to learn more about your company/product immediately. This compresses the sales pipeline tremendously.
There is no other marketing method that can approach these numbers.
The following is an excerpt of an interview with eMarketer and ContactPoint CEO, Jason Wells. He was interviewed in April 2012, about LogMyCalls.
eMarketer: How has the proliferation of smartphones and other mobile phones affected the call-tracking industry?
Jason Wells: The thing that’s driving in-bound business phone calls more and more is the mobile phone. The majority of local searches result in a call—about 61% of them. So when someone is searching for “plumbing in Manhattan” on their iPhone, a listing pops up that often has a clickable phone number.
Read more: Optimizing the Mobile User Experience to Drive Business
By Jason Wells, CEO, ContactPoint
Marketers are obsessed with measuring. They track unique visits, referral sources, abandon rate, conversion rate, click-through-rate, open-rate, geography of people visiting a web site and more fun stats. Marketers consistently seek to measure and refine, measure and refine, measure and refine, measure and refine. That’s the focus.
But, here’s the problem: some marketers aren’t measuring the right things; or, perhaps, they aren’t measuring things in the right way.
by Britt Raybould, Managing Editor, ReveNews
Last week, call tracking, recording, and customer intelligence solution, LogMyCalls, emerged from Beta. Offered by ContactPoint, LogMyCalls got off to a strong start by winning the Internet Telephony Product of the Year Award and the Customer Interaction Solutions Product of the Year Award during its Beta period. We caught up with ContactPoint CEO, Jason Wells to find out what comes next for this innovative service.
By Jason Wells, CEO, ContactPoint
Earlier this year there was an article published in Forbes magazine predicting the death of QR codes. The article points out that less than 20% of smart phone users scan a QR code on a monthly basis. The article concluded that “QR codes are dying in their current form.” I disagree.
As more and more Americans turn to their mobile phones for information, the potential for QR codes grows ever larger. (Smart phone proliferation surged above 50% in early 2012). So, rather than wait for QR codes to die or, conversely, assume they’ll be just fine, marketers should take proactive steps to use QR codes more effectively right now.
by Jason Wells, CEO, ContactPoint
A few weeks ago I spoke at SES New York about mobile PPC and SEO. I touched briefly on mobile landing pages.
After the presentation one of the attendees walked up to me and said, “thanks for covering mobile landing pages, but most people still need help on their standard landing pages.”
He was right.
Especially in the BtoB world, 'regular landing pages' are still critical
