Add a tracking number to each email campaign and know which campaigns result in offline calls. Open and click-through-rates can only tell you so much about customer behavior and receptivity. Remove the generic company phone number from your email campaign and add a campaign specific call tracking number to make sure your emails get credit for the phone calls that your email campaign generates. Avoid lead leakage and prove that your email campaigns are driving customer phone calls.

The other option to track email campaign ROI is to add a calling tracking number with dynamic number insertion to your website or landing page. Whenever an email list subscriber clicks your call to action that links to your site or landing page, a unique call tracking number shows up on that page. When the caller uses that phone number, the offline response will be tracked online. You’re an email advertising rockstar—live on the edge of marketing analytics—track and prove your email campaign ROI.

Why wait?

Click here for a free tracking number to plug into your email campaigns and begin tracking campaign ROI today.