Direct Mail
There’s no smarter way to prove marketing ROI on direct mail campaigns than by using a call tracking number in your direct response advertising.
By assigning a different tracking number to each mailer, identify exactly which campaigns produce the direct mail marketing results you want. Use the call data to refine your direct mail campaigns and optimize marketing ROI.
Direct Mail Tracking
Convert more leads into sales by focusing on those that get better direct advertising response rates. Use this data to refine advertising campaigns and know what appeals to your audience.
Choose from a huge selection of 800 numbers, or appeal locally by selecting a local tracking number for your direct response advertising.
With smarter call tracking for direct mail, you can score the calls with a custom scorecard and set up goals around each campaign to measure and improve marketing ROI and sales performance along the lead cycle from the mailer to the way phone agents handle the call. Set up campaign ROI goals and be alerted when you are, or are not :-(, hitting your metrics.
You have complete flexibility and control over your tracking number configuration: set preferences for tracking numbers, user groups, and advanced call routing options.
As a direct response advertising agency, provide call tracking to your direct mail as a free service to your clients and prove your own marketing ROI, or upsell your services with all of the marketing and sales performance management features that a LogMyCalls call tracking number provides.
