Call analytics can bridge the gap between marketing and sales. Call analytics can make enemies--marketing and sales--friends. Before we explain how, let's look at conversation that probably looks very familar in many businesses:
Director of Marketing: I’m a little concerned because we’re sending you all these leads…and you’re guys aren’t doing anything with them.
Director of Sales: Well, of course we’re doing something with them. The quality of the leads just isn’t that good. I don’t know what else to tell you.
What does effective dental marketing look like? How many visitors should your website be getting? How many phone calls should your marketing be generating?
These are all good questions that every dental practice wrestles with. Is your marketing guy or your marketing firm, doing enough?
How can you tell if your site is working?
The best way to determine if your site is driving enough traffic is with Google Analytics. You should be getting hundreds of unique visitors a day. Remember, the lines should be going up and to the right. That's the idea.
Your traffic right now matters less than the rate and direction of your progress.
It's not about us. It's about you. How will call tracking help your practice? How will it make you more money, make your life easier, and improve your golf game? Seriously, though, how will call tracking improve your practice.
Here are 6 ways that call tracking is improving dental practices across the U.S. and Canada...6 ways that call tracking can improve your practice.