Blog MyCalls
Facebook is the invincible juggernaut. Their impending IPO could be one of the richest in history. Over 800 million people use Facebook every month. Mark Zuckerberg is an infamous villain, remarkable philanthropist and charming everyman, all rolled into one. Facebook is dropping 1 billion dollars for companies and patents every other day (or at least it feels like it).
Life is good at Facebook headquarters.
Or is it?
Leads are lost and conversion rates suffer when phone performance is poor. If your marketing is driving phone leads, you want those leads to convert into customers. Phone leads fail to convert for one of two reasons: 1) your marketing is bringing in crummy leads, or 2) your sales reps are failing to convert the leads. Measure and track phone performance with an advanced call tracking application, like LogMyCalls.
Read more: How to Improve Conversion Rates With Call Analytics
Let’s talk about college football. Every college football coach has specific tactics and strategies they use in practice and during games. These may be mundane defensive line shifts, specific blitz packages or precise plays that need to be executed in a certain way to be successful. These tactics improve any team’s chances of winning.
Tactics are important. But do you know what is more important? Recruiting good players to play for your team.
The best plays, tactics and strategies don’t matter if the players aren’t high quality.
You need to know the source of your calls. You need to know where they come from.
Here’s what we mean…
Every day at your business the phone rings. Some days it rings a little bit. Other days it rings a lot. Your employees answer the phone and they do their best to make the sale or satisfy the customer. In most cases though, businesses don’t pay that much attention to the phone. They don’t think about why it rang or what to do after it does. Phone calls—their source, their outcome—are blissfully ignored. Determining a call source is an afterthought. Alas, the phone itself is an afterthought.
Marketers are obsessed with metrics. They measure everything. Someone on every marketing team could tell you what their email click-through-rates are for their latest campaign, they could tell you how many web visitors they're average a day and how many clicks social media is generating. They could certainly tell you their conversion rates for every PPC campaign and every landing page on the site.
Read more: Conversion Rates: Marketers Shouldn't Forget Phone Calls
LogMyCalls is a phone call tracking tool. And we want to make sure you understand everything there is to understand about phone call tracking and, more specifically, about LogMyCalls. So, we’ve compiled some of the most requent questions our sales and customer service reps receive and then attempt to answer them.
Here it goes…
Not so long ago, the term ‘call logging’ was exclusively associated with call centers. If you Google ‘call logging,’ for example, pretty much the only results are solutions designed exclusively or primarily for call centers.
That’s changing. Other businesses are starting to see the value of call logging.
That’s good. They should
Well, it has been two weeks since began our foray into the world of Pinterest. Since we wrote that initial post, news broke that Pinterest is now the third largest social media site in the world. Here are some great statistics about Pinterest that will blow your mind.
If you recall, our goal is to try and drive traffic with Pinterest over the next several weeks and months and see what happens.
So what has happened in two weeks?
