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Everyone remembers the king – but the shrewd ones keep an eye on the queen.  YouTube is the second largest search engine on the web. The question is: are you poised to take full advantage of what it has to offer?  An increased number of b...
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Have you made the upgrade from call extensions to call-only ad campaigns?  If not, you are missing out on a higher return from your marketing efforts.  Until recently, the only option for promoting business calls via AdWords was through c...
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Increasing leads does not always equate to increasing sales.  With call tracking, marketers can distinguish between the channels that are producing high quality phone calls from those that are not. This means that their marketing budget will be...
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Is your strategy optimized for mobile search behavior?  Mobile searchers present very different challenges and opportunities than desktop searchers. In order to successfully execute a mobile bid strategy, it is critical to understand mobile sea...
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Of all the useful things said on business phone calls, this might be the most significant.  Conversation Analytics can extract a wide variety of indicators from calls and one of them is A Commitment to Buy.  While a good deal of call cont...
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