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Even if your marketing content has a broad reach it’s not likely to help your business and sales goals if the message is not tailored to your target audience. It is also possible to direct relevant material toward the wrong crowd, which will also res...
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If Google requested that you help destroy someone they know, that had been replaced by a body snatcher, would you do it?  The Big Bang Theory’s Sheldon Cooper showcases some of his peculiarities through his extensive and often infuriating list ...
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Are you proving your ROI with actual data?  A shocking number of marketers are not taking advantage of the data at their disposal and are failing to track ROI. Accountability in marketing makes it vital to provide solid, measurable data that de...
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The rapidly growing and changing industry of paid search requires constant analysis and strategic flexibility. The dynamic changes and complexity of this advertising channel can make it challenging to execute a successful campaign.  Comparing p...
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While the feud between the marketing and sales departments often provides a source of ongoing entertainment, it can also inhibit the growth of your company.  These two groups rely on the performance of the other directly, which makes it easy to...
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