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What type of traffic are you driving to your website?  There are key differences between traffic that converts and visitors that fail to take the desired action.  In a recent webinar with Frank Baker, the owner of Kreature Digital, and Ba...
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The marriage between call tracking and PPC agencies is a beautiful thing.  However, not all PPC marketers have tapped into the perks of this relationship.  This is a very sad situation, and there are three main reasons this is utterly dis...
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We’ve all heard that text is no longer the sexy beast it once was.  It has become the bedraggled spinster of content marketing and it would be scandalous to leave it in its natural state. No, if we want to make a good impression, then we need t...
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Are you losing your most valuable leads?  While the majority of web leads enter the sales funnel without immediate buying intent, mobile leads are typically in ‘buying mode.’  Our data, gathered from millions of calls across a variety of ...
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Did you know that ownership language on phone calls is more important than politeness?  That’s right, about 42% more important to be specific.  Analyzing millions of phone calls, with Conversation Analytics, has given us some valuable ins...
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