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Are you proving your ROI with actual data?  A shocking number of marketers are not taking advantage of the data at their disposal and are failing to track ROI. Accountability in marketing makes it vital to provide solid, measurable data that de...
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The rapidly growing and changing industry of paid search requires constant analysis and strategic flexibility. The dynamic changes and complexity of this advertising channel can make it challenging to execute a successful campaign.  Comparing p...
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While the feud between the marketing and sales departments often provides a source of ongoing entertainment, it can also inhibit the growth of your company.  These two groups rely on the performance of the other directly, which makes it easy to...
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Whether your twitter presence is limp and static, or broadening on a daily basis, the right tools can help you both manage and nurture the influence of this social beast.  If your business is on Twitter you are not only expanding your online br...
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Call tracking data, call recording and call analysis are used by a variety of agencies and businesses to improve marketing and sales processes.  When marketing firms employ this technology, the resulting data can be used to improve the close ra...
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