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How big is your CTA button? Is it black? White? Or perhaps a dusty lilac?  There are many factors that influence the effectiveness of a CTA such as relevance, surrounding landing page content, location, etc. While each of these elements contrib...
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Call tracking is currently a $1billion industry according to BIA/Kelsey.  It has become mainstream among marketers and is used to track the sources, keywords and campaigns that generate phone calls. Call tracking is also used by some of the la...
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The Location Based Marketing Association (LBMA) launched its newest chapter January 21, 2015 in Los Angeles. The first meeting, Why Location is the New Cookie, focused on detailing the processes involved in location-based marketing (LBM) and methods ...
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While you may not understand the spending habits of your spouse, you have no one to blame but yourself if you’re still trying to figure out your customers.  The tools and data available to marketers today have practically eliminated the need fo...
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 When it comes down to it -- human call scoring cannot compete with Conversation Analytics.  There are several reasons for this, but let’s start with some background on call scoring.  Human Call Scoring  Human call scoring requ...
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