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Hopefully by now you see the importance of phone calls. So, then the question is this: what should you do next? 1) Put Call Tracking Numbers on Your Landing Pages Each visitor can see a unique phone number when they visit your landing page. Th...
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Okay…phone calls matter, but why are they better?  We're not going to discuss mobile PPC in this article. Hopefully you know how important phone calls are in the mobile world. Simply put, if you're doing mobile PPC, your primary focus should be...
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As you know, Google recently announced that they will launch AdWords call tracking. We've written about it extensively:  - Call Tracking: The Reports of Our Demise Are Greatly Exaggerated - Why Calls Are Now Mainstream for Marketers - Why We ...
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Calls are the redheaded stepchild of the lead gen world (no offense to redheaded stepchildren).  Unless you market for a ‘call heavy’ industry (dental, legal, tire, medical, automotive, home services, etc.), most marketers scoff at phone calls....
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B2B companies, the logic goes, care the least about phone calls. B2B companies care about form fills, RFPs, and ecommerce. Local businesses and call-centric businesses are the only ones that care about phone calls, so they say.  Well, turns out...
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