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Have you made the upgrade from call extensions to call-only ad campaigns?  If not, you are missing out on a higher return from your marketing efforts.  Until recently, the only option for promoting business calls via AdWords was through c...
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Increasing leads does not always equate to increasing sales.  With call tracking, marketers can distinguish between the channels that are producing high quality phone calls from those that are not. This means that their marketing budget will be...
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Is your strategy optimized for mobile search behavior?  Mobile searchers present very different challenges and opportunities than desktop searchers. In order to successfully execute a mobile bid strategy, it is critical to understand mobile sea...
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Of all the useful things said on business phone calls, this might be the most significant.  Conversation Analytics can extract a wide variety of indicators from calls and one of them is A Commitment to Buy.  While a good deal of call cont...
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“Nah, I don’t think we need any more clients.” – Sentiment from a now nonexistent agency.  Most businesses want to expand their client base.  At LogMyCalls, we work with a lot of direct mail agencies. These agencies consistently tell us h...
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