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Would you like to close 82% of your inbound calls? My guess is that you would.  Well, here's the way to do it: ask every caller to become a customer. Ask them for an appointment, ask them to buy something, ask them to reserve something; just as...
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Thirteen months ago we sat in a meeting and discussed what Google would do in relation to call tracking. We believed Google would eventually offer call tracking for AdWords, and this morning, they did. In that meeting there was no fear about Google's...
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This is the latest installment of our Friday Marketing Rant. When something chaps our hide, grinds our gears, or gets under our saddle, we write about it and it becomes affectionately known as the Friday Marketing Rant.  -----------------------...
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Two of our senior executives are at LeadsCon in NYC this week! Come and visit us at booth #412. You can see our beaver, and we'll share our proprietary infographics with you. They contain data we extracted from millions of phone calls in Q2 across do...
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On Monday we released our new infographic titled: Which Events Impact Phone Conversion Rates. The title of the infographic says it all...we simply wanted to figure out which phone events--whether marketing or sales related--impacted phone conversion ...
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